SEO Audit
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Full Web Site Audit
An SEO audit is a comprehensive analysis of your website’s current performance, identifying strengths, weaknesses, and opportunities for improvement. It begins with a technical review, assessing site speed, mobile-friendliness, indexing and crawlability.
Next, we examine on-page SEO elements like title tags, meta descriptions, keyword usage, and ranking. We also evaluate your site’s backlink profile, citations and content links plus anchor text useage are important. Additionally, we take a look at the user experience (UX) factors, such as navigation and internal linking, which improves engagement and also helps with self optimising.
The goal is to create a clear roadmap for optimising your site and boosting your search engine rankings.
Linking Profile
Linking, both internal and external, can negatively affect a website’s performance in several ways if not handled properly:
- Broken or Dead Links: Links that lead to non-existent pages (404 errors) harm user experience and can result in lower search rankings.
- Overuse of External Links: Linking excessively to external sites, especially those unrelated to your content, can dilute your page’s value.
- Incorrect Anchor Text: Using irrelevant or repetitive anchor text can confuse both users and search engines, potentially leading to lower rankings.
Balancing your linking strategy is crucial for maintaining healthy SEO performance.
Website Health
Poor website health can significantly impact your SEO and overall online presence. Issues like slow loading times, broken links, and poor mobile responsiveness can lead to a higher bounce rate, meaning users leave your site quickly. This signals to search engines that your site provides a poor user experience, leading to lower rankings in search results. Additionally, security vulnerabilities and lack of HTTPS encryption can harm your credibility, causing users and search engines to distrust your site. Poor website health can also result in search engine penalties, reducing visibility and driving away potential customers, ultimately hurting conversions and revenue.
