About Us

Derek Booth

Marketing Director

Derek is an SEO and PPC expert from Wigan, UK, with over two decades of experience in digital marketing, having started his career in 1998. He is known for his holistic approach to SEO, combining his expertise in Pay-Per-Click (PPC) with search engine optimisation strategies.

Derek has worked with a wide range of businesses, from local enterprises to high-profile brands like WH Smith, Hammer Films, Matchbook, Anthony Joshua and Casino Life Magazine. He has also developed his own SEO software, ‘The Marketing Brain’, which focuses on helping businesses refine their digital marketing strategies to improve performance and reduce wasted advertising spend.

Derek once highlighted flaws in Google’s search results so effectively that Matt Cutts, then head of Google’s Webspam Team, appeared as a member of the Russian mafia in an example Derek created. To this day, Matt Cutts’ personal blog still features the story about Derek’s example and the flaw it exposed in Google’s search results.

He is a certified Google Ads professional and is recognised for saving significant costs for clients through his advanced PPC techniques, which he shares in training sessions and at industry conferences.

Derek continues to consult businesses on SEO, PPC, and other digital marketing strategies, offering tailored solutions to improve search visibility and conversions.

Richard de Gouveia

Sales Director

Richard de Gouveia, a successful entrepreneur since 2011, has been honing his expertise in SEO since 2005. He is revolutionising the SEO landscape with a unique approach that goes well beyond simply increasing leads. With extensive experience in both B2B and B2C sectors—including a deep understanding of the legal industry—he advocates for a transformative strategy that prioritises quality over quantity.

In a marketplace that often emphasises higher traffic as the key to success, Richard encourages businesses to delve into their core processes and operational mentalities. His philosophy centres on streamlining these processes to attract not just any audience, but the right audience—those most likely to engage and convert.

By aligning SEO efforts, along with other online marketing channels, with strategic business goals, Richard highlights the importance of relevance. He demonstrates that it is the depth of engagement, not just the breadth of reach, that drives profitability. His innovative methods consistently show that organisations can reduce marketing expenditures while achieving greater engagement and higher conversion rates.

With an exceptional ability to merge SEO with comprehensive business strategies, Richard delivers results that are both effective and elegant. His insights elevate SEO from a simple tool to an integral part of an organisation’s growth strategy, where every interaction contributes to long-term success. In a digital landscape filled with noise, Richard brings clarity, empowering businesses to build a memorable and impactful online presence, ultimately transforming opportunities into revenue.